Music Promotion & Advertising

[54_Music]

In a modern world where anything decent is ripped off, cheapened and mass produced for the baying mob which feed consumerism, genuine originality sticks out like a sore thumb. So despite the rise and rise of lifestyle techno into the over ground realm, Bar 54 is wombling free and still sticks its head above the rest. Why? Well, they've recently launched their own record label, 54 Music. With the Dark side for techno and Light for house the aim is to champion the opposing shades of dance music and release pioneering sounds from the electronic heroes and heroines of tomorrow. It makes sense, then, to utilise Bar 54's famed rave-den basement as a base from which to build these contrasting sides to the label.

The 4th July will see the second incarnation of '54 Music Dark' which offers up a taste of what to expect from their label of the same name, this time with Mark Henning, IsaacSMILE and a TBC special guest at the controls.

London born Henning can count superbad labels like Soma, Trapez and Cynosure Recordings (run by Plus 8 man Mark Shannon) amongst his friends, having released on them in the past. Being born of a German parent means he’s an inherent lust for electronic music and cites the driving core of early Daniel Bell and the fuzzy energy of Ed Rush as inspirations. This guy really earned his stripes before getting gigs across Europe, as he has balanced the crippling mundanity of a 9-5 London job with the nocturnal existence that is life as a DJ for many years. If the futuristic elements of techno fire your synapses, and a dark 4/4 groove leads your soul – this guy’s the man for you.

Arguably the shortest Micron, what Isaac lacks in height he compensates for in dizziness. Having moved to London last year, Isaac has been crucial to our adventures in the capital. He has pretty much stopped drinking smoke machine fluid, so we’re gonna stick with him for a bit as his deep bleeps are brilliant. But to be honest it’s cos he’s ripped so he brings in the ladies.

As digital music releases more and more detract from the enjoyment of building a physical record collection, coupling a record label with a club concept such as this gives something back to the avid fan, adding an extra layer of real-time, real-life enjoyment for the audiophiles of today.

In summary, get behind the 54 crew , get down to tonight’s guests, and get on this new and exciting record label. You won’t be disappointed.

Mark Henning [Trapez / Soma]
Type1 [one to watch]
IsaacSMILE [Micron]
Kristian Dando
Sam Russo [54 Music]
Rebel C

Tickets: TicketWeb

RA: RA Tickets: 54 Music Dark Party with Mark Henning & Isaacsmile at 54 Commercial Street, London

MARK HENNING >>

Mark Henning on MySpace Music - Free Streaming MP3s, Pictures & Music Downloads
RA: Mark Henning

London's Mark Henning has risen up as one of the international underground's true players - recording for a volley of acclaimed European labels. Having released his debut album on the legendary UK label Soma Recordings in the summer of 2008 to great acclaim, he's busy DJing and touring his Live PA all over the world (from Australia to Japan, Russia to the USA). He also holds a residency at the HOME events near Frankfurt in Germany.

Mark Henning's sound sits somewhere between house and techno, with a healthy dose of groove, funk, swing, deepness and wonk - all the required ingredients to make people freak out and bust crazy moves on the dancefloor. He has established his artist career not just through his productions - on labels such as Soma, Cynosure, Trapez, Freude am Tanzen, Frankie, Einmaleins, or Tic Tac Toe - but also through his worldwide performances (having played at clubs such as Fabric, Watergate, Privilege, Bar 25, The Egg, Panorama Bar, The Arches and Harry Klein to name just a few).

His tracks have been licensed to recent BUGGED OUT, FABRIC and M-NUS compilations - and as well as achieving regular airplay on radio stations worldwide. He's a much respected producer in the scene and his records are supported and played out regularly by the likes of Ricardo Villalobos, Luciano, Akufen, Steve Bug, Mr C and Richie Hawtin. As a remixer, he also keeps busy - having reworked tracks by artists such as Gaetano Parisio, Mr. G, Brett Johnson, Tigerskin and Chris Fortier.

SPECIAL GUEST>>

To mark our last party at 54 we are not only bringing you a first class line up but are drafting in someone who we think we will be on everyone lips come 2010.

Type 1 has been on the London circuit for 8 years exploding numerous dance-floors and tantalizing audiences at most of London’s major clubs, holding residencies at The Mass, The End, The Fridge, Fire and The Cross.

Type1's recent attention and focus has ben on making those dance-floor destroyers, with the release of his Satan's Circus E.P On Heat Flow Records he can safely say he has found it. Claiming major support from none other than RICHIE HAWTIN, when making it his favorite of the week, (soundcloud.com) Type1's future is already looking destined from great things.

His new track with Tom Rox is being released on Italo Business' sub Label N.O.I.A which also has support from Richie Hawtin and Piatto, With other releases penciled in with Minima Tracx and a monster E.P through 54 Music we would like to welcome TYPE1 onto the stage.


COMPETITION >>

WIN a three month membership at GYMBOX (Covent Garden / Bank / Holborn)

Chuck out your pink dumbbells and slap on your smile because your days of doing side bends to Phil Collins are over.

Welcome to the wonderful world of Power Yoga, Bitch Boxing, The Rave, Boob Aerobics, Core Whore and a whole lot more.

With one of the largest free weights sections in town, an Olympic size boxing ring and over 80 of the craziest and most innovative classes every week, GYMBOX strives ahead in the world of modern fitness!

Gymbox isn’t like other gyms. We believe that working out hard and playing hard should be one and the same thing, and that unadulterated pleasure is an absolute must, not a 'thou must not'. That’s why we got our club designed by nightclub designers, fitted state-of-the-art fitness equipment, and hired ourselves a nightly resident DJ .

So dust off your kit bag, give your vices a hug, and get yourself down to the city's latest entertainment venue. Your brand new body awaits.”

To Win, simply follow the link below:
Welcome to 54 Music

[http://www.gymbox.co.uk/]